Big Data

Sandy Pentland (MIT) applies Big Data to let companies and cities bedrijven work better. It is all about personal communications. Read more.

Online visability

Half of online advertising is not eyeballed but will be payed for by advertisers. Ad blockers are not the problem. Read more.

Voodoo marketing

Is neuromarketing and ‘behavioural advertising’ unethical? Or is it just another way of persuading with advertising? Read more.

Course Behavioural Economics

What does your client think? What are necessary tips and tricks? In two hours you will be up to date on the latest trends. Please enroll!