Fuck Millennials!

Fuck Millennials!

The why and why not of generational marketing It is not that I hold a grudge against anyone born between 1980 and 2000. But I do object against self appointed ‘trend watchers’ who stick random labels on generations and ascribe them unproven characteristics only to...
Fuck Millennials!

Fuck millennials!

De zin en onzin van onderscheid maken tussen generaties. Niet dat ik iets heb tegen iedereen die tussen 1980 en 2000 is geboren, maar wel tegen de zelfbenoemde trendwatchers die willekeurig etiketten plakken op een ‘generatie’, daar vervolgens onbewezen...
Attention in an ephemeral world

Attention in an ephemeral world

My personal tribute to the last printed issue of Admap. Which was all about attention. Attention for brands. Attention for advertising. Serious attention. Where does one find that in this age of multi screens and social media that continuously vie for your attention...
Free the world from advertising

Free the world from advertising

Niet alle buitenreclame in Amsterdam is ongewenst. Starting in Amsterdam. At least that seems to be the objective of the Green-Left party in the Dutch capital. The newspaper NRC published an article recently which stated that the temporary contract that was previously...
Advertising is becoming a science once again

Advertising is becoming a science once again

Scientific advertising. You could do that in 1923. At least, according to Claude C. Hopkins who published the book ‘Scientific Advertising’ back then.‘This book will help you take the guess-work out of advertising. The causes and effects have been analysed and are now...