TV is not dead. But it needs to see a doctor

One of the many thought provoking contributions in the book ‘Eat Your Greens’ is Post-Truth Telly by Tess Alps. Tess is the chair of Thinkbox. Thinkbox is the UK equivalent of Screenforce in the Netherlands. Their job is to promote television. Of course they say that TV is not… ...
Millennials

Fuck Millennials!

The why and why not of generational marketing It is not that I hold a grudge against anyone born between 1980 and 2000. But I do object against self appointed ‘trend watchers’ who stick random labels on generations and ascribe them unproven characteristics only to… ...

Attention in an ephemeral world

My personal tribute to the last printed issue of Admap. Which was all about attention. Attention for brands. Attention for advertising. Serious attention. Where does one find that in this age of multi screens… ...

Free the world from advertising

Niet alle buitenreclame in Amsterdam is ongewenst. Starting in Amsterdam. At least that seems to be the objective of the Green-Left party in the Dutch capital. The newspaper NRC published an article recently which stated that… ...
Claude C. Hopkins

Advertising is becoming a science once again

Scientific advertising. You could do that in 1923. At least, according to Claude C. Hopkins who published the book ‘Scientific Advertising’ back then.‘This book will help you take the guess-work out of advertising. The causes and effects have been… ...