Blogs
TV is not dead. But it needs to see a doctor
One of the many thought provoking contributions in the book ‘Eat Your Greens’ is Post-Truth Telly by Tess Alps. Tess...
Fuck Millennials!
The why and why not of generational marketing It is not that I hold a grudge against anyone born between 1980 and...
Attention in an ephemeral world
My personal tribute to the last printed issue of Admap. Which was all about attention. Attention for brands. Attention...
Free the world from advertising
Niet alle buitenreclame in Amsterdam is ongewenst. Starting in Amsterdam. At least that seems to be the objective of...
Advertising is becoming a science once again
Scientific advertising. You could do that in 1923. At least, according to Claude C. Hopkins who published the book...
Keizersgracht conferences
More often should we step back and take the time to have an in depth discussion on marketing, media and advertising. I hope you agree. To get better. For new energy and new ideas. Therefore Outlier is organising 4 discussion meetings (In Dutch, I am afraid).
10 to max 15 participants per meeting, every 3d wednesday of the month, from 15.00hrs – 17.30hrs