My personal tribute to the last printed issue of Admap. Which was all about attention. Attention for brands. Attention for advertising. Serious attention. Where does one find that in this age of multi screens and social media that continuously vie for your attention from your smartphone or the corner of your laptop. ‘Now me. Open me. Look. I’ve got a ‘like’ for you’. I have been a great fan and an attentive reader of Admap for many years. But I have cancelled my subscription to the ‘digital only’ version. I am afraid I could not keep my attention to it.